Silo Structure | The Entrepreneur Path

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The SEO Consulting Blueprint

Module 1 - Introduction To The Course

What To Expect From This Course (2:00)
Action Steps (4:07)
Course Expectations and Getting Help From Me (9:39)
Frequently Asked Questions (1:45)
The Brutal Truth About Mindset And Why You Should Take This Course Seriously (27:05)

Module 1 - The Basics Of SEO

An Introduction To SEO & How Google Search Works (10:17)
Analyzing a Google Search Page (3:44)
The Basics of On-Page SEO (7:25)
Yoast SEO for Wordpress (1:51)
Examples Of Ranking Articles (11:02)
Business Rankings for Local Business (2:29)
Keyword Research (5:14)
Walking Through an Example Audit For a Local Business (4:21)
More Resources For Learning SEO (7:30)

Module 1 - Building a Simple Agency Website

Should You Focus On a Specific Niche & Service Offering? (4:19)
Getting Creative With Your Agency Name (2:15)
Registering a Domain (1:15)
Web Hosting (9:01)
Setting Up Your Website With Wordpress (1:09)
Creating a Professional Email Address (1:34)
Recommended Themes & Plugins (2:25)
Website Graphics & Business Cards (2:29)
Walking You Through My Agency Website (9:55)
Student Case Study - Modern Animal Agency Website (1:57)
Student Case Study - Purr Traffic Agency Website (2:32)
Offering Web Design & SEO? (2:11)

Module 2 - Setting Up Your New Business

Starting Your Own Company (1:58)
Registering an LLC (1:45)
Setting Up Your Business On Google+ & Yelp (2:50)
Why Having a Partner Will Help Grow Your Agency (2:43)

Module 2 - A Project Management Approach To SEO Tasks

Introduction To This Section & My Software Evolutly (12:28)
Introduction To Trello (3:23)
Trello Setup & Demo (10:50)
Trello SEO Overview (6:35)
Google My Business (2:17)
Bing Places (2:03)
Apple Maps (2:05)
Bing Webmaster Tools (6:14)
Google Search Console (3:02)
Wordpress Plugins (2:32)
Buffer Social Media Syndication (4:50)
Jetpack Social Media Syndication (8:25)
Pretty Link Lite - Setup a Review Link (2:39)
Marketers Center Services (7:35)
Schema Markup (7:52)
Content (4:21)
Google Shares (1:39)
Brightlocal Reports (4:39)
SEO Powersuite Audit (5:19)
On-page SEO (5:23)
Silo Structure (2:24)
Final Walk Through (2:52)

Module 3 - How To Acquire New Clients

Introduction To Getting Clients For Your Agency (2:35)
Video & Photo Tools (3:10)
Creating Valuable Website & Local SEO Analysis Videos For Potential Clients (5:34)
Prospecting Strategy #1 - Hot Lead Finder (6:47)
Prospecting Strategy #2 - Scopeleads - Automate Email Outreach (11:52)
Prospecting Strategy #3 - Finding Businesses That Already Spend Money (9:18)
Prospecting Strategy #4 - Using LinkedIn To Approach Prospects (13:57)
Using Moz Local (6:18)
An Example Prospect Video That Landed Me a $750/month Client (8:10)
An Example Prospect Video That Landed Me a $500 Website Design Client (5:50)
Template Emails For Contacting Potential Clients (1:11)
Examples Of Bad Cold Emails (9:11)
Following Up With a Cold Call (3:25)
Offering To Meet Clients In Person (1:38)

Module 3 - Using UpWork To Land Clients

Case Study & Interview: My Student Deepak Is Doing $10k/Month With UpWork (48:04)

Module - 4 CRM Tools & Automation

Introduction To This Module (1:09)
Getting Started With Nutshell (4:23)
Setting Up a Lead System In Nutshell (5:01)
Integrating Wufoo Contact Forms (2:03)
Using Google Drive as a CRM (3:18)

Module 5 - Closing Sales, Proposals & Invoicing Clients

Introduction To This Module (1:45)
Providing Clients With a Proposal For SEO (5:22)
Contracts For Your Work (2:41)
How To Invoice Clients (2:54)
Creating Case Studies After Getting Positive Results For Clients (2:15)

Module 5 - Working With Clients & Communication

Onboarding (1:27)
Types Of Clients You Will Work With (3:29)
Scheduling Bi-weekly or Monthly Calls (1:38)
Taking Notes & Being Hands Free (1:29)
Organization For Next Steps, Scheduled Calls & More (3:07)
The Importance Of Regular Communication (1:52)
The Mentality Between Getting a $300 Client vs. a $1000 Client (12:06)
Listen to Client Phone Calls (1:48)

Module 6 - SEO Tools, Landing Pages and Other Services I Use

Introduction To This Module (1:28)
SEO Powersuite (4:18)
LongTail Pro Keyword Research (3:55)
UpCity Local SEO (12:13)
Brightlocal (7:19)
GeoRanker For Checking Your Rankings (1:26)
SEMRush (5:31)
Sales Genie (4:10)
Leadpages & Thrive Themes (2:19)
Unbounce (2:55)
Ahrefs (3:52)
iWriter (2:30)
CallRail (4:07)
Social Media Auto Posting: JetPack & Buffer (5:47)
Infinite WP - Website Management (2:00)

Module 7 - Outsourcing SEO & Becoming The Middle Man

Introduction To This Module (3:02)
Should I Outsource Or Do The Work Myself? (2:07)
Pricing Your Services Higher (6:54)
Bartering Services (2:48)
51 Blocks (6:32)
51 Blocks - Case Study & Sample Report (6:20)
Mark Herre - SEOGame (3:15)
Marketers Center (8:35)
PosiRank (7:55)
FatJoe.co (6:41)
The Hoth (11:52)
Web Ranker 2.0 (5:05)
Warrior Forum (3:20)
Lightning Rank (8:28)
Serpchampion (1:49)
Diggity Links (2:17)

Module 7 - Hiring On UpWork

Becoming a Client on UpWork (1:56)
Finding Freelancers (2:17)
Creating a Job & Hiring (6:06)

Module 8 - Conclusion & Focusing On Staying Consistent

Staying Focused On Your Business (2:19)
Conclusion To The Course (1:19)

Bonus: Coaching Calls

Coaching Call #1 - Mindset & Focus (59:28)
Coaching Call #2 - Getting Clients (63:25)
Coaching Call #3 - Outsourcing SEO & Web Design (49:24)
Coaching Call #4 - Client Organization & Systems (52:34)
Coaching Call #5 - Creating Better Client Proposals (60:03)
Coaching Call #6 - Setting Up Social Media Automation With Jetpack and Buffer For Your Client Sites (54:41)
Coaching Call #7 - Using Virtual Assistants To Build White-Hat Backlinks At Scale (57:19)

Bonus: Interviews With Successful Digital Marketing Agencies

Interview With Matt Anton Of NJ SEO (32:25)
Interview with Jason Swenk of JasonSwenk.com (35:41)
Interview with Korey Kashmer of Kashmer Interactive (44:10)
Interview with Rahul Alim of CustomCreatives.com
Interview with Terry Samuels Of Salterra Web Services (28:51)
Interview With Trevor Cherewka Of Smashing Pixels (41:17)
Interview With Lance Bachmann Of 1SEO.com (21:53)

Bonus: Google My Business Course

Free Google My Business Course (1:06)

Bonus: Closing Client Case Studies

The 'Bad Client' Case Study - My Worst Client Experience (29:47)
The $500 'Audit Flip' Outsourcing SEO Case Study (8:44)

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