Module 1 - Introduction To The Course
Module 1 - The Basics Of SEO
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An Introduction To SEO & How Google Search Works (10:17)
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Analyzing a Google Search Page (3:44)
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The Basics of On-Page SEO (7:25)
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Yoast SEO for Wordpress (1:51)
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Examples Of Ranking Articles (11:02)
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Business Rankings for Local Business (2:29)
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Keyword Research (5:14)
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Walking Through an Example Audit For a Local Business (4:21)
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More Resources For Learning SEO (7:30)
Module 1 - Building a Simple Agency Website
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Should You Focus On a Specific Niche & Service Offering? (4:19)
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Getting Creative With Your Agency Name (2:15)
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Registering a Domain (1:15)
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Web Hosting (9:01)
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Setting Up Your Website With Wordpress (1:09)
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Creating a Professional Email Address (1:34)
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Recommended Themes & Plugins (2:25)
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Website Graphics & Business Cards (2:29)
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Walking You Through My Agency Website (9:55)
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Student Case Study - Modern Animal Agency Website (1:57)
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Student Case Study - Purr Traffic Agency Website (2:32)
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Offering Web Design & SEO? (2:11)
Module 2 - Setting Up Your New Business
Module 2 - A Project Management Approach To SEO Tasks
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Introduction To This Section & My Software Evolutly (12:28)
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Introduction To Trello (3:23)
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Trello Setup & Demo (10:50)
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Trello SEO Overview (6:35)
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Google My Business (2:17)
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Bing Places (2:03)
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Apple Maps (2:05)
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Bing Webmaster Tools (6:14)
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Google Search Console (3:02)
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Wordpress Plugins (2:32)
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Buffer Social Media Syndication (4:50)
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Jetpack Social Media Syndication (8:25)
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Pretty Link Lite - Setup a Review Link (2:39)
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Marketers Center Services (7:35)
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Schema Markup (7:52)
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Content (4:21)
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Google Shares (1:39)
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Brightlocal Reports (4:39)
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SEO Powersuite Audit (5:19)
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On-page SEO (5:23)
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Silo Structure (2:24)
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Final Walk Through (2:52)
Module 3 - How To Acquire New Clients
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Introduction To Getting Clients For Your Agency (2:35)
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Video & Photo Tools (3:10)
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Creating Valuable Website & Local SEO Analysis Videos For Potential Clients (5:34)
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Prospecting Strategy #1 - Hot Lead Finder (6:47)
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Prospecting Strategy #2 - Scopeleads - Automate Email Outreach (11:52)
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Prospecting Strategy #3 - Finding Businesses That Already Spend Money (9:18)
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Prospecting Strategy #4 - Using LinkedIn To Approach Prospects (13:57)
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Using Moz Local (6:18)
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An Example Prospect Video That Landed Me a $750/month Client (8:10)
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An Example Prospect Video That Landed Me a $500 Website Design Client (5:50)
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Template Emails For Contacting Potential Clients (1:11)
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Examples Of Bad Cold Emails (9:11)
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Following Up With a Cold Call (3:25)
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Offering To Meet Clients In Person (1:38)
Module 3 - Using UpWork To Land Clients
Module - 4 CRM Tools & Automation
Module 5 - Closing Sales, Proposals & Invoicing Clients
Module 5 - Working With Clients & Communication
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Onboarding (1:27)
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Types Of Clients You Will Work With (3:29)
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Scheduling Bi-weekly or Monthly Calls (1:38)
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Taking Notes & Being Hands Free (1:29)
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Organization For Next Steps, Scheduled Calls & More (3:07)
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The Importance Of Regular Communication (1:52)
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The Mentality Between Getting a $300 Client vs. a $1000 Client (12:06)
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Listen to Client Phone Calls (1:48)
Module 6 - SEO Tools, Landing Pages and Other Services I Use
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Introduction To This Module (1:28)
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SEO Powersuite (4:18)
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LongTail Pro Keyword Research (3:55)
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UpCity Local SEO (12:13)
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Brightlocal (7:19)
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GeoRanker For Checking Your Rankings (1:26)
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SEMRush (5:31)
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Sales Genie (4:10)
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Leadpages & Thrive Themes (2:19)
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Unbounce (2:55)
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Ahrefs (3:52)
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iWriter (2:30)
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CallRail (4:07)
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Social Media Auto Posting: JetPack & Buffer (5:47)
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Infinite WP - Website Management (2:00)
Module 7 - Outsourcing SEO & Becoming The Middle Man
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Introduction To This Module (3:02)
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Should I Outsource Or Do The Work Myself? (2:07)
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Pricing Your Services Higher (6:54)
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Bartering Services (2:48)
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51 Blocks (6:32)
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51 Blocks - Case Study & Sample Report (6:20)
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Mark Herre - SEOGame (3:15)
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Marketers Center (8:35)
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PosiRank (7:55)
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FatJoe.co (6:41)
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The Hoth (11:52)
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Web Ranker 2.0 (5:05)
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Warrior Forum (3:20)
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Lightning Rank (8:28)
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Serpchampion (1:49)
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Diggity Links (2:17)
Module 7 - Hiring On UpWork
Module 8 - Conclusion & Focusing On Staying Consistent
Bonus: Coaching Calls
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Coaching Call #1 - Mindset & Focus (59:28)
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Coaching Call #2 - Getting Clients (63:25)
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Coaching Call #3 - Outsourcing SEO & Web Design (49:24)
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Coaching Call #4 - Client Organization & Systems (52:34)
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Coaching Call #5 - Creating Better Client Proposals (60:03)
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Coaching Call #6 - Setting Up Social Media Automation With Jetpack and Buffer For Your Client Sites (54:41)
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Coaching Call #7 - Using Virtual Assistants To Build White-Hat Backlinks At Scale (57:19)
Bonus: Interviews With Successful Digital Marketing Agencies
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Interview With Matt Anton Of NJ SEO (32:25)
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Interview with Jason Swenk of JasonSwenk.com (35:41)
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Interview with Korey Kashmer of Kashmer Interactive (44:10)
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Interview with Rahul Alim of CustomCreatives.com
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Interview with Terry Samuels Of Salterra Web Services (28:51)
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Interview With Trevor Cherewka Of Smashing Pixels (41:17)
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Interview With Lance Bachmann Of 1SEO.com (21:53)
Bonus: Google My Business Course
Bonus: Closing Client Case Studies
